# MeetROAS brand guidelines / 品牌使用指南

## Introduce MeetROAS / 介紹 MeetROAS

MeetROAS helps advertisers turn paid traffic into app installs and measurable outcomes, with campaign pages tailored to each traffic source and a clear view of campaign performance.

MeetROAS 協助廣告投手將付費流量帶到合適的投放頁，追蹤 App 安裝與後續轉換，看清每個 Campaign 的成果。

Official website / 官方網站：https://meetroas.com
Brand resources / 品牌資源：https://meetroas.com/brand · https://meetroas.com/en/brand
Developer Hub / 開發者中心：https://developers.meetroas.com
Contact / 聯絡：support@meetroas.com

## Logo / 字標

Use the supplied outlined artwork. Use the ink wordmark on a light background and the white wordmark on a dark background. Keep its proportions and clear space of at least half the wordmark height. Use the compact `m.` only where the full wordmark will not fit.

使用提供的輪廓字標。淺底使用墨色、深底使用白色，維持比例，四周保留至少字標高度一半的留白。完整字標無法容納時才使用 `m.` 簡化標記。勿重打字標、拉伸、加陰影或改成其他顏色。

## Colour / 色彩

| Name | Value | Use / 用途 |
| --- | --- | --- |
| Paper | #F8F9F6 | Canvas / 畫布 |
| Ink | #1B2925 | Wordmark and text / 字標、文字 |
| Body | #4C5B55 | Secondary text / 次要文字 |
| Moss | #276B58 | Accent / 操作及重點 |
| Selection | #E7F1EB | Soft background / 柔和底色 |
| Hairline | #DCE4DC | Dividers / 分隔線 |

## Typography / 字型

English and numbers: Instrument Sans. Traditional Chinese: MeetROAS TC, an OFL-compliant renamed subset of LINE Seed TW. `fonts/fonts.css` and `fonts/files/` provide the website fonts. The original licenses are included. SVG logos have fixed outlines and need no installed font.

英文及數字使用 Instrument Sans，繁體中文使用 MeetROAS TC（LINE Seed TW 依 OFL 規範改名的子集）。包內附網站字型與原始授權；SVG 字標已轉成輪廓，無須安裝字型。

## Icons / 圖示

`icons/favicon.ico` contains 16, 32 and 48 px PNG frames. The SVG favicon is resolution independent. App icons are supplied at 192 and 512 px. The 180 px Apple Touch and 512 px Android maskable icons have an opaque square background; let the operating system apply its own shape. The mark stays within the central 80% circle.

favicon 提供 SVG 與含 16、32、48 px 的 ICO；App icon 提供 192、512 px。Apple Touch 180 px 與 Android maskable 512 px 使用不透明方形底，交由作業系統裁切；標記保持在中央 80% 圓形安全區內。

## Illustrations and media / 插畫與媒體

The 24 monochrome portraits are original MeetROAS illustrations. Keep their stroke quality and aspect ratio. Social images are provided in Traditional Chinese and English at 1200×630 and 1080×1080. Overview videos include posters and captions. Product scenes and numbers in these assets are demonstrations, not customer testimonials or measured customer results.

24 款單色人物為 MeetROAS 原創插畫，請維持筆觸與比例。社群圖含中英文兩種尺寸，介紹影片附封面及字幕。素材中的產品情境與數字為示意，不應當作客戶見證或真實投放成果。

## Using this pack / 使用方式

You may use these supplied assets to identify, link to, review or introduce MeetROAS. Preserve attribution where applicable and do not imply an official partnership or endorsement without agreement. Font and third-party media licenses remain applicable; see `ATTRIBUTION.md`. For other uses, contact support@meetroas.com.

可使用本包素材標示、連結、評論或介紹 MeetROAS。請保留適用的來源資訊；未經約定，不應暗示官方合作或背書。字型及第三方媒體仍依各自授權使用，詳見 `ATTRIBUTION.md`；其他用途請聯絡 support@meetroas.com。