Source: did the visitor search, follow native content, or get interrupted by Pop or Push?
Solutions / iGaming
Turn ad traffic into installs you can measure
Build a landing page for each traffic source, offer a PWA install, and connect registrations and first deposits to the campaign that brought them.
Matrix
Choose from six landing layouts
Lock the source, intent and persuasion job first. Do not route every audience through one so-called high-converting template.
| Traffic / intent | Starting layout | Page job | Avoid when |
|---|---|---|---|
| Brand search / visitors seeking details | Store | Help visitors decide with product details, screenshots and reviews | Content is limited or returning visitors already know the brand |
| Short video / social | Video | Continue the ad with a video and an install action | No usable video exists or visitors need detailed written information |
| Retargeting / high intent | Quick | Keep the brand and install button prominent without repeating the pitch | New visitors still need a full product introduction |
| Native / image-led traffic | Quick 2 | Pair a moving screenshot backdrop with ratings, review counts and an install button | Screenshots are limited or product details need individual explanations |
| Campaign ads / a specific offer | Offer | Explain the campaign offer alongside an install action | There is no specific offer to describe |
| Pop / Under / game creative | Playable | Continue the game creative with a lightweight interaction | The interaction is unrelated to the product or could be mistaken for a real game outcome |
A three-step decision
Friction: do they need trust, a benefit, a choice, a sample of play, or simply a faster install?
Evidence: can the current assets support that layout? If screenshots, offer details or a distinct tagline are missing, improve the content or choose a simpler format.
Differentiate by traffic format
Pop / Under
High interruption and little context. Start with Playable or Quick so one screen explains the interaction and next step. Do not request notification permission on arrival.
Push
Continue the notification promise, then ask for a clear choice. Offer or Quick are sensible starts. Browser Web Push should be a separate, explicit opt-in re-engagement capability after install.
Native
Continue the editorial context. Store or Quick 2 usually fits better than an abrupt hard offer, with evidence revealed progressively.
Video / Social
When the ad has already built emotion, continue it with Video. Use Quick for a high-intent return visit that does not need the pitch repeated.
A/B
Let meetroas A/B answer instead of debating taste
Compare two layouts at a fixed 50/50 on the same URL, App content and source. Assignment stays sticky; the advertiser reviews sample and source coverage before choosing a winner.
- Change only the layout; keep creative, offer, destination, Pixel and forced parameters constant.
- Compare views, installs, and first opens. Once the destination is connected, compare registrations, first deposits, and deposits for the same campaign.
- Do not combine different sources or audiences into one conclusion. Give A and B enough sample, then judge downstream quality.
- Run a separate media-level direct-casino vs meetroas-Page holdout to learn whether the extra step adds net value.
Why not send traffic straight to the casino?
Sometimes direct is the right answer. meetroas is worthwhile only when the friction it removes exceeds the cost of one more step.
The ad needs a campaign-specific continuation
A casino homepage serves everyone; a Page can answer this creative, source and market only.
You need an installable return entry
A PWA preserves a branded entry and keeps the first open in the same campaign chain.
The team needs faster experiments
Test layouts on a stable URL without changing the casino core, content source or attribution boundary.
You need mid-funnel diagnosis
Scope views, install intent, first opens and downstream events to the same Page to see where intent drops.
Test the landing page alongside direct traffic. Compare first deposits and subsequent results at the same traffic cost, then decide where to put the budget.